1. Get Found on Geographic Specific Searches

In addition to content and links, spiders are now looking for area and zip codes, as well as city names. This helps searchers find stores and services near their location. Be sure to place your physical address in easy-to-crawl text, either in your footer or on a page clearly marked 'Contact Us'. It also helps to insert your city and state in the title tags of contact and about us pages. This will help you come up ahead of the your competition when someone does a geographical specific search, for example: ‘Internet Marketing Boulder’.